“One of the key insights I’ve gained over the last 30-some years is that leading leaders starts with questions about what the requestor is saying — clarification of the idea.”

“Relationships change, such as when an owner-to-owner relationship becomes an owner-to-staff relationship. The same is true on the other side of the equation” -Faris Alami

“Understanding how what you offer serves the mix of the things your customers want, need, and desire, can create the right recipe for referrals.” -Faris Alami

“How long does it take, on average, for your customers to expand their relationship with you?” -Faris Alami

“Knowing the frequency of your customer’s purchases helps you project your revenue, predict trends, keep your pipeline full, and stay fresh.” - Faris Alami

“Start paying attention to the life cycle of your transactions, and consider how you can make that cycle easier for you and for your customer.”-Faris Alami

“Dig deep and ask yourself: What does an overnight success look like?”-Faris Alami

“Working with under-served, under-represented, or under-resourced communities for several decades now, I say that most of the time the last thing you need to start or grow a business is experience.”-Faris Alami

“The minute we start looking at others and comparing/judging ourselves against them, we become victims of the misconceptions of success.” -Faris Alami

“When we talk about behavioral segments, we are focused on HOW the consumers behave, and how you can leverage those behaviors in your marketing strategy.”-Faris Alami

“Psychographics: WHY are they buying? It doesn’t matter whether you are selling a service or a product. What matters is WHY they are buying.”-Faris Alami

“Do what you can to learn about your customers so you can align with them in a deeper way.”-Faris Alami

“Think about how you can break your market into segments so you can dig deeper into each one to create landing pages and marketing materials that support each segment.”-Faris Alami

“The key from this discussion is to understand that good questions coupled with experience can help us create new opportunities.” -Faris Alami

“Somethings you cannot control and must let go of. But there are things you can control and should think about.”

“There’s always a better moment to share a story. Part of it could be your stage of personal, professional, or community growth.”

“Getting to know your competitors allows you to expand your network as well as enhance your everyday work.”

“Stop doubting and start questioning — it will allow you to think about answers and solutions, whereas doubting will only leave you sitting there feeling unable to do anything.”

“When surviving, you hold on to whatever you have, when you are in growth mode, you want to spend everything you have or invest it. Your attitude colors your surroundings and the decisions you make.”

“None of us expect a crisis to hit, but when it does, the question becomes What can we do with what happened?”