“Understanding how what you offer serves the mix of the things your customers want, need, and desire, can create the right recipe for referrals.” -Faris Alami

“Knowing the frequency of your customer’s purchases helps you project your revenue, predict trends, keep your pipeline full, and stay fresh.” - Faris Alami

“Start paying attention to the life cycle of your transactions, and consider how you can make that cycle easier for you and for your customer.”-Faris Alami

“When we talk about behavioral segments, we are focused on HOW the consumers behave, and how you can leverage those behaviors in your marketing strategy.”-Faris Alami

“Psychographics: WHY are they buying? It doesn’t matter whether you are selling a service or a product. What matters is WHY they are buying.”-Faris Alami

“Getting to know your competitors allows you to expand your network as well as enhance your everyday work.”

“It is all about merchandising no matter how you look at it.:”