When Customer Perception Doesn’t Match Yours

One thing I’ve learned in my years of working with entrepreneurs, small business owners, and the organizations that support them is that a mismatch in perception is almost guaranteed in every scenario.

Faris Alami

Faris Alami is an entrepreneur, advisor,Faris Alami is an entrepreneur, advisor, and global leader in entrepreneurship and small business development. He is the Founder and CEO of International Strategic Management, a Detroit based firm that helps organizations build stronger entrepreneurship ecosystems and supports entrepreneurs and small business owners from startup to growth. With experience across more than 100 countries, Faris is known for helping turn ideas into action through practical strategy, resilience, and global connections.

https://myisminc.com
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