I often use the statement “your brand is not what you say, but what others say about you.” It doesn’t mean that you can’t try to change or influence what they say, or that you can’t promote or market the brand you are aiming to be, or think you are.
Faris Alami is an entrepreneur, advisor,Faris Alami is an entrepreneur, advisor, and global leader in entrepreneurship and small business development. He is the Founder and CEO of International Strategic Management, a Detroit based firm that helps organizations build stronger entrepreneurship ecosystems and supports entrepreneurs and small business owners from startup to growth. With experience across more than 100 countries, Faris is known for helping turn ideas into action through practical strategy, resilience, and global connections.
