“Understanding how what you offer serves the mix of the things your customers want, need, and desire, can create the right recipe for referrals.” -Faris Alami

“How long does it take, on average, for your customers to expand their relationship with you?” -Faris Alami

“Knowing the frequency of your customer’s purchases helps you project your revenue, predict trends, keep your pipeline full, and stay fresh.” - Faris Alami

“Start paying attention to the life cycle of your transactions, and consider how you can make that cycle easier for you and for your customer.”-Faris Alami

“When we talk about behavioral segments, we are focused on HOW the consumers behave, and how you can leverage those behaviors in your marketing strategy.”-Faris Alami

“It is all about merchandising no matter how you look at it.:”