“While you control things such as your logo, colors, slogans, mission, vision and core values, at the end of the day your brand is what others say about you based on what they perceive it to be, or what they have experienced.”

“How long does it take, on average, for your customers to expand their relationship with you?” -Faris Alami

“Knowing the frequency of your customer’s purchases helps you project your revenue, predict trends, keep your pipeline full, and stay fresh.” - Faris Alami

“Start paying attention to the life cycle of your transactions, and consider how you can make that cycle easier for you and for your customer.”-Faris Alami

“When we talk about behavioral segments, we are focused on HOW the consumers behave, and how you can leverage those behaviors in your marketing strategy.”-Faris Alami

“Psychographics: WHY are they buying? It doesn’t matter whether you are selling a service or a product. What matters is WHY they are buying.”-Faris Alami

“Do what you can to learn about your customers so you can align with them in a deeper way.”-Faris Alami

“Think about how you can break your market into segments so you can dig deeper into each one to create landing pages and marketing materials that support each segment.”-Faris Alami