“While you control things such as your logo, colors, slogans, mission, vision and core values, at the end of the day your brand is what others say about you based on what they perceive it to be, or what they have experienced.”
Faris Alami is an entrepreneur, advisor,Faris Alami is an entrepreneur, advisor, and global leader in entrepreneurship and small business development. He is the Founder and CEO of International Strategic Management, a Detroit based firm that helps organizations build stronger entrepreneurship ecosystems and supports entrepreneurs and small business owners from startup to growth. With experience across more than 100 countries, Faris is known for helping turn ideas into action through practical strategy, resilience, and global connections.
