In my last blog, I mentioned that the reality of branding is people-determinant.

I suggested that you can contribute to that brand by articulating what you want the public to know.

“While you control things such as your logo, colors, slogans, mission, vision and core values, at the end of the day your brand is what others say about you based on what they perceive it to be, or what they have experienced.”

“One of the key insights I’ve gained over the last 30-some years is that leading leaders starts with questions about what the requestor is saying — clarification of the idea.”

“When we talk about behavioral segments, we are focused on HOW the consumers behave, and how you can leverage those behaviors in your marketing strategy.”-Faris Alami

“Psychographics: WHY are they buying? It doesn’t matter whether you are selling a service or a product. What matters is WHY they are buying.”-Faris Alami