Exploring Entrepreneurship© · An ISM Signature Program

Your idea is allowed to be unfinished.

Designed for those with an idea but no roadmap. Discover the foundations of market validation, customer discovery, and the entrepreneurial mindset.

Start with an idea. Leave with a clearer direction.
Entrepreneur brainstorming with colorful notes on a glass board
Exploring Entrepreneurship program logo
START WITHAn idea
TEST WITHReal questions
Explore before you overbuild.
Where entrepreneurship actually starts

Before the business plan, there are better questions.

Exploring Entrepreneurship helps you pressure-test the basics before committing more time, money, or energy.

01

Who is this really for?

Clarify the customer, the need, and the value behind your idea.

02

Can the model work?

Look at pricing, costs, resources, and the financial basics that shape viability.

03

What would launch take?

Turn scattered thoughts into a practical path, a short summary, and a presentation.

The program journey

Five stops. One idea becoming clearer.

Choose a stop to see what you will explore.

Session01/ 05
VISION, PRODUCT, MARKETING & CUSTOMERS

Shape the idea around a real customer.

Define what you are offering, why it matters, who it is for, and how you might reach the market.

  • Value proposition
  • Market + competitor research
  • Marketing channels
What you build along the way

Less theory. Something to show for it.

The program is designed around tangible work you can keep refining after the final session.

01
MAP IT

Business Model Canvas

See the core pieces of the business on one page.

02
SUMMARIZE IT

Executive Summary

Organize the idea into a concise business story.

03
PRESENT IT

Business Idea Presentation

Explain what you want to build and where you go next.

5–7 weeksTypical program duration
1x weeklyFacilitated group session
2 hoursTypical session length
+ coachingUp to two additional sessions may be included
Two entrepreneurs discussing ideas beside colorful sticky notes
Bring the idea. The program gives you a place to work through it.
Built for the beginning

You do not need to have it all figured out.

Exploring Entrepreneurship is especially useful for first-time founders, solopreneurs, and people still deciding whether an idea is ready to become a business.

Idea-stage founders First-time entrepreneurs Solopreneurs Early concepts
“Explore your idea with the right resources around you and convert your idea into a business.”
Upcoming cohort
Details coming soon

A new cohort is taking shape.

We will add dates, schedule, format, and application details here as soon as they are finalized.

Quick answers

Before you explore.

Do I need an existing business?

No. The program is designed for people who are still exploring an idea or early concept.

Is this a business plan course?

Not primarily. The focus is on exploring the idea, customer, market, finances, operations, and launch path before building a more formal plan.

What will I complete?

Participants work toward a Business Model Canvas, an executive summary, and a presentation of the business idea.