Throughout my career, and working with people in different countries, it has become clear to me that each of us owns many stories. Each story builds upon another of your own, or one you heard.

The question is — which story do you tell yourself and which do you share with your audience?

What I’ve come to understand is that you have to carefully choose the stories you share based on the timing.

The story you share can shape how people view you, support you, or engage/disengage with you.

There’s always a better moment to share a story. Part of it could be your stage of personal, professional, or community growth.

Many of us — myself included in the past — have chosen to hide portions of their story out of fear of backlash from the truth.

I understand that, and I appreciate it.

I ask you to think about which stories you can tell that could allow you to move your business or your ideas forward.

What story can you tell that would cause people to engage with you in a meaningful way?

How can you best articulate it?

This takes time.

But the more you share the more you learn what works and what doesn’t, and the better you become able to tell your story.

BEFORE YOU GO

We see our blogs as opportunities for dialogue. Please share your thoughts as comments.

1. What story do you share with others, and why?

2. How do you decide when and how much of your story to share?

3. What other techniques have you used to share your stories?

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