Working with thousands of entrepreneurs around the globe, we’ve found many intent on automating some of their products or services. What we’ve learned in the ensuing years is that automating marketing or operations is vital, it still takes people to make it work.

Sure, you can buy software today for whatever automation you think you need or want, but the key is in having a person who understands the intended goals and outcomes. It is so important to have someone on your side who understands your business, and what needs to happen for the business, in addition to understanding the technology.

We’ve seen some amazing results when a consultant or business owner can articulate the goals and desired outcomes in a way that the technologist can translate into the chosen software terminology.

It takes a team to make this happen!

Keep in mind that once the technology is implemented, you need someone to manage it, ensure that it works all the time, and knows how to modify it when necessary.

As you see or encounter a push for digitization — whether its outright automation, for your website, operations, or anything else, it’s important to remember that the people involved are what make it go really well — or really bad.

BEFORE YOU GO

We see our blogs as opportunities for dialogue. Please share your thoughts as comments.

1. What products or services could you digitize or automate?

2. What staff or resources do you need to make the transition?

3. What other resources have you used to keep things going?