In 1993, I learned how important a “reality check” is in keeping entrepreneurs and small/medium business owners moving forward. The last thing an entrepreneur needs is to live in a fantasy that has no checks or balances.

In the early 2000’s people started calling me the “Reality Check in the Room.”

In the past, I rarely paid attention to what, how, or when I said what I said. I was careful, but didn’t totally understand or appreciate the insights I gained by worked with thousands of entrepreneurs locally and globally.

I’ve come to realize that those insights have allowed me to be able to share my reality and offer reality checks to ensure that the conversations stay real, relevant, and can be utilized by those listening, countering, or facilitating with me. I gain meaningful ideas and insight from all these amazing people.

I share this not to brag in any way, but because I am blessed that the people around me are willing to share their insights so I can learn from them.

I share it because as you continue to create your entrepreneurial journey — whether as a start-up, a small business being developed, or a medium business growing — you need to make sure you are not speaking hypothetically about concepts and ideas that can be implemented.

One of the first questions I always ask is Who is Your Customer? In the past, I was one of the people who thought “everybody is my customer.” What I’ve come to understand is that while everyone is welcome to buy my product or service, I go after specific customers that would benefit the most from my product or service, and from whom I would benefit in having them as a customer.

While that’s not an easy pill to swallow for many entrepreneurs, it’s important to know that having someone who provides a reality check when needed, and ensures that you are supported when you are challenged, and even when you are comfortable, is key for your success and that of your business.

BEFORE YOU GO

We see our blogs as opportunities for dialogue. Please share your thoughts as comments.

1. What checks and balances do you have in place to ensure that you are dealing with the reality of your business?

2. What systems are in place to support your business as you develop and grow?

3. Who are the people around you and how do they keep you going every day?